
EveryUSB
Who says custom USB drives can’t come shaped like a popsicle, sneaker, or tiny toilet?
Masuga built a fast, flexible Craft CMS site with automated pricing and lead capture, freeing the EveryUSB team from outdated tools and manual work.
Services Provided
Craft CMS development
Responsive front-end build with Tailwind CSS
API integration with internal pricing system
Custom gated pricing experience
Email capture system for lead generation
Flexible content block system for landing pages
Performance and page speed optimization
Client Overview
EveryUSB, a longtime player in the custom USB market, needed a modern website that reflected the uniqueness of their products while simplifying how they shared pricing with potential customers. We partnered with a Philadelphia-based design and branding agency to bring the site to life — transforming a dated WordPress setup into a fast, flexible Craft CMS build.
The Challenge
EveryUSB’s internal pricing system wasn’t connected to their website at all. Instead, staff had to manually generate and send PDFs to share pricing with prospects — an error-prone and time-consuming process. On top of that, their existing WordPress site was slow, clunky, and difficult to update, which limited marketing flexibility.
The Solution
Working from the design agency's Figma designs, we built a responsive front end using Tailwind CSS and re-platformed the entire site onto Craft CMS. We created a flexible content block system to support landing pages and marketing campaigns. Most importantly, we helped define and integrate an API that syncs pricing from EveryUSB’s internal system directly to the site — no more manual PDFs. That pricing is now hidden behind a custom email capture flow to help convert visitors into leads.

The Results
100% reduction in time spent generating PDF price sheets
Custom API integration keeps pricing accurate and automatic
Fast, responsive front end with modular page building blocks
Vastly improved page speed and SEO performance
A visual upgrade that finally reflects the creativity of their products
Why It Matters
EveryUSB can now focus on selling quirky, custom USB drives — not chasing down pricing files. With better performance, easier updates, and a smarter lead generation flow, the new site helps them work more efficiently while looking their best.