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Image Comics is the third largest publisher of comics and graphic novels in the world. We migrated their site to a modern CMS and vastly improved their internal efficiency by integrating Craft and Airtable.
Masuga Design are long-time partners and brilliant innovators. They built a fast, considered website made to last. Thanks to the team for helping us build a better bridge to our fans!
Director of Digital Sales, Image Comics
Image Comics is the third largest publisher of comics and graphic novels in the world. The website was running on an inefficient codebase, and an outdated server causing page load times to inflate and sales to stagnate. They initially came to Masuga Design looking for an ExpressionEngine Rescue.
Initially, we completely re-optimized the codebase and helped Image Comics:
- Improve page load time by 47%
- Increase online sales by 48%
- Improve the structure and efficiency of the Control Panel
- Improve internal efficiency and reporting by writing custom MySQL queries
In 2015, we helped with a complete visual overhaul, and rebuilt the site on a leaner, more modular CSS system.
A couple years later we migrated the site to Craft CMS from the older ExpressionEngine. During that migration, we were able to develop a tight integration with Airtable, where the bulk of their content is managed by multiple stakeholders. The integration is such that with the click of a button, all the newest content is synced to the website from Airtable, allowing Image to keep the permissions and workflow related to content approval in Airtable, and saving them countless hours of duplicating data with manual re-entry in the CMS control panel.
How Can We Help You?
Our content management expertise can help streamline your business processes. Contact us to see how we can help.