The Secret Formula for ALWAYS Getting an Email Response

The Secret Formula for ALWAYS Getting an Email Response

March 28, 2016 by Brad Larabell

If you’re in sales, project management, or fundraising, using email is going to be a major part of your workflow. Whether you’re following up with existing clients on the status of a project, or attempting to sell new customers on your products or services, email can be a great tool to help you and your organization succeed.

It can also act as one of the biggest barriers to progress. Why? It’s inevitable that at some point, you’ll be ignored. Being ignored is the worst. Personally, it’s frustrating, and leads me to question myself in terms of how I worded my emails, or structured my proposal. Although this level of anxiety is normal for most salespeople, many continue to follow-up with generically worded emails that still don’t seem to get them any thoughtful or actionable response.

We all know time is money, and no one likes chasing around prospects and outstanding proposals when you could be focusing on following up on newer, more qualified leads. So today I’m going to let you in on a little secret that will end the waiting periods, and that is guaranteed to get a response. Every. Single. Time. It’s known as the “Magic Email”. Here it is:

Subject: Cutting to the Chase

Hi {Contact First Name}

I haven’t heard back from you in awhile in response to (insert proposal or project name), so I’m going to assume that your business priorities have changed, and that you’re moving in a different direction.


{Your First Name}

That’s it. The best part? It works! Why? There’s no fluff. It gets right to the point and is direct as possible, while remaining respectful. You’re not asking the recipient to reach out when it’s convenient for them, but rather saying that you’re ready to abandon the project because of their lack of communication.

What Happens Next?

Most every time you’ll get a thoughtful response that includes some explanation as to why there’s been radio silence. Either the project is off completely (in which case, you don’t have to spend another second thinking about it), or you’ll get an apology that the customer has been away in Timbuktu on vacation, and a clear path to move forward (hopefully a follow-up meeting or signed contract). Either way, I’ve gotten a response 100% of the time using this method, and have saved literally thousands of dollars worth of cold or otherwise dead business in the process.

I first read about “The Magic Email” through Blair Enns’ Win Without Pitching. I highly recommend not only his blog, but purchasing his book as well. It’s a genius look at client communication, pricing, and closing more sales.

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